SandyCup Team
Ido Shimelmitz
Founder & CEO
Ido Shimelmitz is the Founder and CEO of SandyCup and one of the leading Footvolley players in Israel and worldwide. As a professional athlete and entrepreneur, he built SandyCup from the ground up with a clear vision: creating high-performance sportswear designed by athletes, for athletes. Ido leads product innovation, brand strategy, and global growth, ensuring every SandyCup product meets the demands of elite competition and everyday training. His deep connection to the sport and international Footvolley community is at the core of SandyCup’s identity.
Yoav Weinberg
Chief Business Development Officer
Yoav Weinberg leads business development at SandyCup, combining his background as a professional tennis player with a strong commercial mindset. He is responsible for building partnerships, expanding market presence, and driving strategic growth initiatives. Yoav brings a competitive, results-driven approach from elite sport into business, helping SandyCup scale while staying authentic to athletes and the sport community.
Dana Shimelmitz
Chief Women BU
Dana Shimelmitz leads the Women’s Business Unit at SandyCup, bringing firsthand athletic experience from years of playing football and now competing in Footvolley. Her background as an athlete gives her a deep understanding of performance, fit, and confidence from a woman’s perspective. Dana oversees product direction, brand growth, and community engagement for SandyCup Women, ensuring every piece is designed to meet real athlete needs on and off the sand.